Nikita Kopyrin's questions to D Market Elektronik Hizmetler ve Ticaret AS (HEPS) leadership • Q2 2024
Question
Nikita Kopyrin from Goldman Sachs Group, Inc. asked about the company's strategies for mitigating the impact of high interest rates and how it balances macroeconomic pressures with internal growth drivers for consumer demand.
Answer
CFO Seckin Koseoglu stated that Hepsiburada is managing financing costs by adjusting its interest-free installment policies and expanding its affordability solutions. CEO Nilhan Gokcetekin acknowledged the challenging credit environment but pointed to strong demand for the company's affordability options, competitive pricing, and upcoming seasonal events like Black Friday as key positive offsets.