Question · Q4 2025
Nitin Bansal inquired about any changes in budget allocation or renewal patterns in Q4 2025 and quarter-to-date that could serve as leading indicators for 2026 trends. He also asked about key strategic elements still needed for full execution of the 2026 plan, particularly those within Ibotta's control.
Answer
Bryan Leach, Founder and CEO, confirmed positive leading indicators from increased pilots, expanded campaigns, and quick adoption for sales gap closure. For 2026, he highlighted the need to lead thought leadership to shift CPGs from annual budgeting to outcomes-driven resource allocation, and to standardize and automate systems for scalable Live Lift availability across 2,000+ brands.
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