Question · Q4 2025
Noah Zatzkin asked about the broader industry pricing landscape, including competitor actions, retail partner responses, and Acushnet's relative positioning. He also inquired about the health of the sport and top-line trends across international markets.
Answer
President and CEO David Maher observed that industry-wide pricing moves in gear and wearables occurred in H2 2025, with equipment pricing actions starting in 2026, similar to Acushnet's approach. He emphasized Acushnet's premium position and ability to take price due to product quality and golfer experience. Maher also highlighted positive rounds of golf growth in most Western markets in 2025, with the U.S. consumer being the strongest, and noted tempered expectations for apparel in Korea and Japan.
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