Question · Q1 2026
Oliver Chen inquired about Costco's strategy for retail media and digital advertising, its customer-centric marketplace approach, and the roadmap for AI innovation across customer experience, employee tools, and inventory management, specifically mentioning AI in the gas business.
Answer
Gary Millerchip, Chief Financial Officer, identified retail media as a significant future opportunity, noting Costco's existing alternative profit businesses. He stated that Costco is in the early stages, building data and tech platforms for personalization to improve member experience and drive sales, citing early success with third-party media and gas pump advertising. Ron Vachris, President, CEO, and Director, expressed excitement for AI, seeing tangible business value in procurement, supply chain, and employee tools, with a dual focus on member-facing improvements and business basics to lower prices.
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