Question · Q3 2025
Oliver Chen asked if the low single-digit growth in the Americas is expected to continue in Q4 and whether positive wholesale channel growth is sustainable or prone to volatility. He also sought clarification on how expanded assortments and partnerships reconcile with ongoing SKU rationalization efforts, and a follow-up on gross margin comparisons for next year.
Answer
Michelle Gass, President and CEO, stated that the U.S. business is expected to remain healthy in Q4, with continued positive growth in DTC. However, U.S. wholesale is projected to be down due to strong prior-year comparisons, the 53rd week, and a prudent macro approach. She confirmed ongoing SKU rationalization, with a 15% reduction year-over-year and 40% of H2 2025 SKUs being globally common, leading to 20% higher SKU productivity. Harmit Singh, Chief Financial and Growth Officer, outlined 2026 gross margin tailwinds (pricing, structural improvements, full-price selling, product cost) and headwinds (tariffs).