Question · Q3 2026
Oliver Chen inquired about the direct-to-consumer (D2C) business, specifically the interplay between traffic and conversion, the progress and margin contributions of non-parka product expansion, and the current trends and sequential improvements observed in the volatile Greater China market.
Answer
Carrie Baker, President of Brand and Commercial, highlighted improved global store conversions for four consecutive quarters, led by APAC and North America, and strong e-commerce traffic driven by marketing investments. She noted significant growth in non-heavyweight down categories and strong consumer response to newness. For Greater China, she reported robust consumer demand, strong digital momentum, and healthy store performance, with a shift in Lunar New Year demand into Q4. Beth Clymer, President and COO, attempted to clarify a missed part of the question.
Ask follow-up questions
Fintool can predict
GOOS's earnings beat/miss a week before the call


