Oliver Wintermantel's questions to Wayfair Inc (W) leadership • Q2 2025
Question
Oliver Wintermantel of Evercore ISI asked for commentary on the trends in orders from new versus repeat customers. He also requested more detail on the drivers of AOV, particularly the impact of product and brand mix.
Answer
CFO Kate Gulliver acknowledged the exciting growth in new customer orders but stated that the repeat business remains fundamentally strong, with both contributing to share gains. CEO Niraj Shah and Gulliver clarified that mix is the primary driver of AOV growth, pointing to the outperformance of higher-AOV brands like Perigold and the B2B business, rather than like-for-like price increases.