Question · H2 2025
Olivier Nicolai asked for details on the changes implemented in the U.S. over the last 12 months, specifically regarding the incentive structure for new management. He also inquired about the overall equipment effectiveness (OEE) improvement, noting it was 7 points in 2025, which was lower than expected at H1, and asked if a stronger improvement is anticipated in 2026.
Answer
Brian McNamara, CEO, explained that a new U.S. leader was announced in May, and the operating model broadly defined category general manager roles reporting to the U.S. president and connected to global category heads. He mentioned changes in net revenue management tools and sales force structure, largely completed by January 8th. McNamara expressed confidence in these changes to drive growth, citing progress in oral health and Advil's share growth in Q4. Dawn Allen, CFO, expressed satisfaction with the supply chain productivity program, which delivered 220 basis points of gross margin improvement. She detailed drivers like reducing complexity (e.g., Aquafresh packaging harmonization) and operational efficiency (e.g., Levice factory formulation reduction). For 2026, she guided for 50-80 basis points of supply chain productivity improvement.
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