Question · Q4 2025
Omar Dessouky of Bank of America asked about Magnite's expected contribution from Netflix in 2026, given Netflix's projection to double its ad business, and how this might affect Magnite's overall take rate. He also inquired about the expectation for CTV Contribution ex-TAC growth acceleration through 2026, considering recent trends and upsell opportunities with Netflix.
Answer
Michael Barrett, CEO, confirmed Netflix as a top partner, anticipating a bigger year for them, and stated that while take rates vary by services provided, Netflix's growth is not expected to significantly impact Magnite's blended overall take rate. David Day, CFO, added that blended CTV take rates have stabilized, with a significant influx of premium inventory at lower take rate tiers. He expects take rates to bottom out and sees future opportunities to grow them through additional services, but no huge inflection in the average take rate in the near term.
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