Pablo Ricalde's questions to Telefonica Brasil SA (VIV) leadership • Q2 2025
Question
Pablo Ricalde from Itaú Corretora de Valores S.A. asked about the potential for another round of price increases in the second half of the year and sought more detail on the strategy to increase cross-selling and become a 'one-stop vendor'.
Answer
CEO Christian Gebara confirmed that price increases are planned for the remainder of the year, affecting about one-fourth of the hybrid customer base and a small portion of postpaid customers, in line with annual inflation adjustments. To boost cross-selling, he highlighted the growth of new services to 11.2% of revenue, driven by initiatives like insurance and OTT subscriptions, and noted a huge opportunity remains as only 15% of B2B clients currently have a digital service from Vivo.