Question · Q4 2025
Pablo Singzon asked Trevor Baldwin to elaborate on his seemingly bearish view on open market personal lines insurance compared to embedded solutions, specifically whether he believes digital AI agents will be able to quote and buy policies independently, with insurers providing direct quotes, similar to the controlled environment of Baldwin's embedded platforms.
Answer
Trevor Baldwin, CEO of Baldwin Group, clarified that he wouldn't go so far as to say he's bearish, but acknowledged that 35% of the personal lines market already price shops directly. He questioned whether AI-driven comparison platforms would replace direct insurer websites, noting insurers' sensitivity to quote-to-bind ratios and data costs. Mr. Baldwin strongly believes embedded distribution is a significant net winner, as it offers convenience, choice, and a trusted partner ecosystem within natural workflows, reducing the compulsion for consumers to seek third-party chatbot platforms.
Ask follow-up questions
Fintool can predict
BWIN's earnings beat/miss a week before the call