Question · Q4 2025
Pablo Zuanic questioned why Cronos prioritized the acquisition in the Netherlands (CanAdelaar) over expanding in Germany, asked about Cronos Group's stance on downstream opportunities, and inquired about lessons learned from the past PharmaCann option in the U.S. and their relevance to future U.S. opportunities.
Answer
Chairman, President, and CEO Mike Gorenstein cited Germany's regulatory uncertainty and complex distributor models, explaining the Netherlands acquisition offered direct entry into a closed, established adult-use market with significant brand leverage. He stated Cronos takes a long-term view on acquisitions, preferring to be a customer if a business is temporary or subject to regulatory changes. Mike Gorenstein explained the PharmaCann option was a disciplined hedge, with the key lesson being not to move ahead of regulations, suggesting it's better to build strength outside the U.S. until direct ownership is federally permissible.
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