Pat Scholl's questions to McEwen (MUX) leadership • Q2 2025
Question
Asked about the advertiser perception of the Premion product following the exit of a major reseller partner and the broader impact this might have on national or political advertising.
Answer
Premion provides real value to local advertisers by helping them reach audiences on streaming platforms with enhanced targeting capabilities. The business is synergistic with the company's own streaming apps. They had a constructive partnership with the former reseller and are actively engaged in conversations with others to expand the Premion service.