Patrick Scholes's questions to Viking Holdings Ltd (VIK) leadership • Q1 2025
Question
Patrick Scholes asked about non-price promotional activities, such as add-ons or cabin upgrades, and whether there have been any changes in strategy this spring. He also sought to confirm that booking trends accelerated in April with no softness.
Answer
Chairman and CEO Torstein Hagen stated that Viking's primary method is to 'market more' and that the company shies away from other promotional incentives, confirming no change in this strategy. President and CFO Leah Talactac confirmed his understanding was correct, stating, 'Yes, that's right,' in response to the observation of accelerating booking trends in April.