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    Patrick Scholl • Barrington Research Associates, Inc.

    Patrick Sholl is a Vice President and Research Analyst at Barrington Research Associates, Inc., specializing in equity research for sectors including media, entertainment, and communications. Since joining Barrington Research as a research analyst in 2014 after a prior research internship, he has covered major companies such as iHeartMedia and is actively involved in their earnings reports and market analysis. Sholl holds an M.S. in Finance from Loyola University Chicago and a B.S. in Finance and Business Economics from Marquette University, demonstrating a strong academic foundation for his financial analytics. His professional credentials include advanced finance degrees, and his career progression reflects commitment and expertise within the firm, though public rankings and specific analyst performance metrics are not listed in available sources.

    Patrick Scholl's questions to Fluent Inc (FLNT) leadership

    Patrick Scholl's questions to Fluent Inc (FLNT) leadership • Q2 2025

    Question

    Patrick Scholl from Barrington Research Associates, Inc. asked about the Commerce Media segment, specifically the structure of new partner agreements and the expected timeline for margin pressures to ease. He also questioned if new solutions require different advertising partners.

    Answer

    CEO Don Patrick identified three reasons for the Q2 margin compression in Commerce Media: launching new, early-stage solutions; using short-term competitive pricing incentives to win partners; and the mix effect from channel partnerships. He stated that margins are already improving in Q3 and expects a return to historical levels by Q4. Patrick also clarified that the new solutions primarily utilize the same group of advertisers.

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