Patrick Schulz's questions to Pros Holdings Inc (PRO) leadership • Q2 2025
Question
Patrick Schulz asked about the strategy for rolling out PROS AI agents, specifically the balance between adoption and monetization, and also questioned why full-year EBITDA guidance wasn't raised despite strong performance.
Answer
President & CEO Jeff Cotten emphasized that the immediate focus for AI agents is driving usage and adoption, with plans to develop an outcome-based monetization model in collaboration with early customers. CFO Stefan Schultz explained that the EBITDA outperformance from the first half is being strategically reinvested into sales and marketing initiatives in the second half to support growth.