Question · Q2 2026
Patrick Sholl asked about the current macro environment's impact on other financial services verticals (personal loans, credit cards, banking) and inquired about any difficulties in attracting/retaining AI talent, as well as changes in Google traffic patterns, specifically regarding SEO versus SEM and AI-based searches.
Answer
CEO Doug Valenti described the environment for other financial services as 'good, not great,' but with significant growth opportunities due to early penetration. He noted strong demand for debt settlement and credit repair, solid personal loans, and strong competition in premium credit cards. He confirmed no issues attracting or retaining AI talent. Regarding Google traffic, Valenti observed a shift to more SEM (paid traffic) around generative engine optimization (GEO) searches, where QuinStreet is successful, and reiterated that SEO is not a significant component of their traffic due to a long-standing strategic decision.
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