Research Analyst at Barrington Research
Patrick Shultz is a finance professional with a background in macrofinance, currently holding a Ph.D. from the Wharton School of the University of Pennsylvania. His prior roles include Research Associate at the Federal Reserve Bank of San Francisco and Financial Analyst at ICONIQ Capital, where he specialized in financial intermediation, monetary policy, and economic analysis. Shultz has published in peer-reviewed journals such as The Quarterly Journal of Finance and the Journal of International Money and Finance, and his research has focused on topics ranging from bond flows to long-term interest rates. He holds a B.A. in Economics from Claremont McKenna College and possesses advanced research credentials, though no direct evidence links him to an analyst or director position at Barrington Research.
Asked how recent theatrical underperformance is affecting the company's approach to marketing films.
The focus is less on changing marketing tactics and more on reevaluating which films get greenlit. The strategy is to select projects with strong creative and inherent marketing propositions (filmmakers, talent) that can break through the noise, rather than simply increasing marketing spend.