Patrick [Analyst Name Inaudible]'s questions to LegalZoom.com Inc (LZ) leadership • Q3 2024
Question
An analyst named Patrick from William Blair asked about the timing and potential impact of pricing changes for compliance products on overall subscription revenue. He also inquired if the push to rebuild the consumer channel would require a significant ramp in customer acquisition marketing (CAM) spend.
Answer
CEO Jeff Stibel noted that while it's early, the pricing changes are expected to be a net positive for revenue and EBITDA, emphasizing the focus is on matching price to value across all products. Regarding the consumer channel, he stated that a major marketing spend increase is not anticipated. The primary focus is on refreshing the products to be best-in-class and recurring in nature, driven by expertise rather than just marketing spend.