Question · Q3 2026
Paul Lejuez asked about the performance of the Michael Kors brand by price range, where the strongest trends and full-price selling were observed, and performance by age group during the holiday season.
Answer
Chairman and CEO John Idol explained that the business saw two steps: an immediate lift from strategic pricing architecture changes in the spring, and in the fall, the introduction of more product in the $150-$250 range (smaller bags) resonated particularly well with Gen Z consumers. He also noted that slight price increases in the outlet channel in Q3 did not meet resistance, especially for newer, on-trend products. He concluded that the company is making the right decisions on product styling and pricing to appeal to specific consumer cohorts.
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