Question · Q3 2026
Paul Lejuez asked for details on HOKA's wholesale business sell-through by channel (specialty running, sporting goods, athletic specialty) for the quarter and any quarter-to-date changes.
Answer
Stefano Caroti, President and CEO, reported no major changes, with sell-through continuing to outpace sell-in across all channels, indicating strong brand health. He noted that HOKA's performance product outperformed lifestyle in the athletic specialty space, with HOKA being the number two brand in one of the two leading athletic specialty retailers in December. Lejuez also inquired about the outlook for the U.S. consumer following the holiday season and its potential influence on growth for each brand in the U.S. next year. Caroti stated that while they've been cautious about the economy, their brands' strong performance increases optimism for the coming year. Fasching added that consumers are choosing and buying the brands they want, which gives confidence for next year.
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