Question · Q4 2025
Paul Lejuez from Citigroup Inc. inquired about Birkenstock's regional plans for fiscal 2026, specifically how growth is anticipated across the three major regions, and whether capacity constraints are necessitating distribution restrictions in certain areas, similar to past instances in EMEA.
Answer
CFO Ivica Krolo explained that Birkenstock's engineered distribution strategy prioritizes shifting more product to the APAC region, which offers the highest ASP and strong growth, to further develop the brand's strength. He reiterated the long-term goal of one-third business share for Americas, Europe, and APAC, noting APAC is currently at 11% and growing at twice the speed of other regions, constrained only by capacity, not demand.
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