Paul Lejuez's questions to SIGNET JEWELERS (SIG) leadership • Q2 2026
Question
Paul Lejuez of Citi inquired about the primary drivers of the Average Unit Retail (AUR) increases in both the bridal and fashion categories, specifically asking to differentiate between mix shifts and direct pricing actions. He also sought clarity on the company's strategy for mitigating the impact of Indian tariffs, both for the current year and looking ahead to fiscal 2026.
Answer
CEO & Director J.K. Symancyk explained that mix is the largest driver of AUR in both fashion and bridal, citing the introduction of lab-grown diamonds (LGDs) in fashion and customer trade-ups in bridal. Regarding tariffs, Symancyk stated that while no guidance for next year is given, the company will use the same mitigation tools, such as design adjustments, country of origin shifts, and leveraging supplier partnerships, with more lead time for future planning.