Question · Q4 2025
Paul Ong asked if there were any noticeable shifts in consumer behavior across different income or age cohorts during Q4 and early Q1, specifically regarding higher-income guests increasing and lower-income guests decreasing.
Answer
CEO John Peyton stated that consumer behavior was consistent across both brands, with guests seeking 'value and vibe.' Both Applebee's and IHOP saw growth in higher-income guests, while other income categories remained stable. New guests were attracted in Q4 due to product innovation and marketing. Paul Ong also questioned the implications of the projected 50 dual-brand openings in 2026 on total closures, given the net unit guidance of -25 to +5 units for the two brands. CEO John Peyton explained that the development strategy includes multiple products, with dual brands accelerating the pipeline towards positive net unit growth in 12-24 months. CFO Vance Chang added that typical closures are 2-3% of the portfolio, expected to decline due to dual brands saving lower-revenue restaurants and natural franchise agreement expirations.
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