Question · Q4 2025
Paul Treiber, Director and Research Analyst at RBC Capital Markets, asked about the influence of merchant feedback regarding the AI roadmap on their decisions, whether merchants are evaluating custom AI solutions, and how Shopify's product roadmap addresses or counters companies' internal development capabilities.
Answer
Harley Finkelstein, President of Shopify, noted that enterprise retailers are increasingly seeking Shopify's all-in-one platform to avoid the complexities and costs of maintaining large in-house engineering teams for e-commerce. He explained that while agentic commerce is a focus, merchants are also drawn to Shopify's comprehensive offerings, including point-of-sale, multi-channel selling, and Shop Pay's conversion benefits. Finkelstein stated that the trend of unified commerce, where brands seek a single source of truth for their operations, leads them to Shopify, positioning the company favorably against internal custom solutions.
Ask follow-up questions
Fintool can predict
SHOP's earnings beat/miss a week before the call


