Question · Q3 2025
Paula Juv asked about On's apparel traction, including regional acceptance, performance across D2C and wholesale channels, and the long-term potential for apparel penetration in existing footwear accounts.
Answer
Caspar Coppetti (Executive Co-Chairman and Co-Founder) highlighted strong apparel performance, with over a million units sold in Q3, driven by distribution in On's own stores and department stores. He detailed strong running, training, and tennis apparel businesses, emphasizing performance innovation and elevated aesthetics. Martin Hoffmann (CEO and CFO) added that apparel is treated as a 'company within the company,' expected to be D2C-heavy and drive superior margin profitability.
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