Question · Q3 2026
Pedro, on behalf of Simeon Gutman, asked for color on the contribution of the Jordan brand rollout to store-level sales and margin, and what the continued rollout looks like for the next year. He also inquired about the pipeline for new or expanded collaborations with other brand partners like Levi's, Adidas, and Under Armour.
Answer
CEO Steve Lawrence expressed satisfaction with the contribution from Jordan and increased access to Nike products, noting that the combined brands saw a high single-digit comp increase. He mentioned that elements of the Jordan brand have been rolled out to all stores, with more apparel and footwear expected in additional doors in spring, making it a growth driver for next year. Beyond apparel and footwear, Steve highlighted efforts to bring in new and exciting items across the entire store, including brands like Burlebo, Birkenstock, and Hawk trading cards, and exploring partnerships with digitally native brands.
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