Pete Christiansen's questions to Coinbase Global Inc (COIN) leadership • Q2 2025
Question
Pete Christiansen from Citigroup asked about Coinbase's customer service strategy, particularly in light of the recent data breach, and how the company's efforts in this area could improve user satisfaction.
Answer
President & COO Emilie Choi stated that the company is re-evaluating its BPO strategy, bringing more functions in-house, and investing heavily in AI and automation. CFO Alesia Haas confirmed the company is hardening its systems. CEO Brian Armstrong added that they have opened a new support office in Charlotte, NC, and issued a $25M bounty to aid law enforcement.