Question · Q3 2025
Peter Benedict asked for an update on Tractor Supply Company's AI initiatives and the outlook for how AI will be integrated into the company's operations.
Answer
Hal Lawton, President and CEO, outlined three areas of AI focus: adopting AI modules in enterprise software from vendors (ERP, replenishment, marketing); scaling and refining custom-built applications like HeyGura, Tractor Vision, and Corso for daily operations; and building agents and automation. He highlighted an enterprise integration with OpenAI, now used by over 1,200-1,500 users and integrated with their Snowflake data lake, enabling automation like AI-driven feedback for FAST team planogram resets, enhancing efficiency.