Question · Q4 2025
Peter Galbo asked for insights into the phasing of chicken profitability over 2026, acknowledging that specific quarterly guidance is not provided. He also inquired about competitive dynamics in the lunch meat category within Prepared Foods, specifically regarding pricing, promotion, and whether market activity has been rational or if other strategies are disrupting category dynamics.
Answer
CFO Kurt Calaway stated that while quarterly guidance isn't provided, normal seasonality would likely play out across segments, with some volatility expected in beef. COO Devin Cole highlighted strong lunch meat growth (10.3%) in Q4, attributing it to a winning combination of pricing and targeted marketing. He noted increased visibility from data and software investments to adjust strategies in real-time. Chief Growth Officer Kristina Lambert added that distribution increases across almost all categories and increased, targeted promotional spending contributed to success, leveraging platforms for real-time insights.