Question · Q4 2025
Peter Galbo inquired about the cost phasing of cocoa through 2026, specifically the impact of inventory accounting, and how to think about the phasing of potential price investments in chocolate over the year. He also sought perspective on the North American market's operating environment, volume trends, the K-shaped economy debate, and future pricing actions, especially in light of a peer's recent price cuts.
Answer
COO and CFO Luca Zaramella clarified that the 2026 plan aims for a neutral to slightly positive balance between cost and pricing in chocolate, with flat chocolate pricing expected. He detailed a one-time $500 million inventory adjustment in Q1 2026 due to the dislocation of costs. He noted higher costs in the first half versus the second half, with A&C investments evenly spaced. Chairman and CEO Dirk Van de Put described the North American consumer as having low confidence, leading to value-seeking behavior and shifts to channels like value club and online. He explained Mondelēz's strategy to invest more in awareness, use PPA for affordability, expand in underindexed channels, and push premium/protein brands. Van de Put stated that aggressive promotions in H1 2025 didn't yield returns, leading to a shift in H2, and that the company doesn't plan to decrease prices to the magnitude of some competitors.
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