Peter Graham's questions to PROCTER & GAMBLE (PG) leadership • Q1 2026
Question
Peter Graham asked for clarification on the deceleration of North America consumption throughout the quarter, the expected evolution of underlying category demand, and how the prior year's port strikes will impact the Q2 outlook.
Answer
CFO Andre Schulten confirmed North America consumption decelerated from 2.0-2.4% to 1.8-1.9% value growth, expecting it to remain in the 1.5-2% range for the next few quarters. He explained that Q2 will be the softest growth quarter due to a higher base period from last year's port strikes (October and January threats), but consumption run rates are expected to continue. He projected category growth to return to 3% in the future through increased users, usage, and value per use.