Question · Q4 2025
Peter Grom from UBS asked about the potential impact of external tailwinds, specifically the anticipated increase in tax refunds, on Newell Brands' categories and top-line growth, even though it's not embedded in the current guidance. He sought to understand how this could be framed based on past observations or retailer discussions.
Answer
Chris Peterson, President and CEO, discussed conversations with major retailers and Circana, noting an estimated $100 billion incremental tax refund in the US. He drew a comparison to the COVID stimulus, which was ten times larger and led to double-digit category growth, suggesting a potential one to two percentage point impact for a period. He emphasized the speculative nature but highlighted Newell's reduced production cycle time (by 10 days) to enable a quicker response to demand shifts. More clarity is expected in February and March, the peak months for tax refunds.
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