Peter Keith's questions to Walmart Inc (WMT) leadership • Q2 2026
Question
Peter Keith of Piper Sandler Companies asked about the initial reaction to the new 'Who Knew' ad campaign and whether it could be linked to the recent acceleration in e-commerce growth.
Answer
Walmart US CEO & President John Furner explained the campaign aims to highlight Walmart's broad assortment and delivery speed. While direct impact is hard to measure, he acknowledged that since the campaign's launch, e-commerce growth has accelerated to 26%, which is above the recent trend. He confirmed there are more plans for the campaign in the second half of the year.