Question · Q4 2025
Peter Keith inquired about the performance of the pet food category in Q4 2025, noting it wasn't highlighted as an outperformer, and addressed concerns about potential market share loss or deflation, asking for expectations for 2026.
Answer
Executive Vice President, Chief Merchandising Officer Seth Estep clarified that pet food does not need to over-deliver for the company to achieve its overall comp targets, as Tractor Supply is a multi-category retailer. He stated that the company is not seeing indications of market share loss in pet, with customer engagement remaining strong, and expressed excitement for 2026 plans including localized assortments, expansion of fresh and frozen offerings, and revitalization of the 4health brand.
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