Question · Q3 2026
Peter Keith inquired about the deceleration in Best Buy's Q4 comparable sales outlook despite strong momentum from Q3 and anticipated holiday product demand. He also asked for an update on the Best Buy Marketplace's performance since its rollout, including its expected positive impact on EBIT and any challenges encountered.
Answer
Matt Bilunas, Chief Financial and Strategy Officer, clarified that Q3 exceeded expectations due to strong Back-to-School and TechTober events, but Q4 faces tougher comparisons. He noted that categories like gaming and wearables might not sustain the same growth pace. Corie Barry, CEO, expressed pride in the marketplace launch, highlighting over 1,000 sellers, 11x more SKUs, high unit sales in accessories and small appliances, lower return rates, and 80% of returns occurring in stores. Matt Bilunas added that the marketplace's EBIT impact for the year is now expected to be neutral due to product mix and a slower ramp than initially modeled.