Peter McGavick's questions to Crocs Inc (CROX) leadership • Q1 2025
Question
Peter McGavick questioned the company's approach to marketing spend for 2025 amid uncertainty and asked about the strategy for balancing the HEYDUDE brand refresh with its core identity.
Answer
CEO Andrew Rees stated that the company intends to maintain its planned elevated marketing spend for both brands, viewing it as crucial for consumer engagement. For HEYDUDE, he explained the strategy is to strengthen the core Wally and Wendy products while simultaneously targeting a younger, female demographic with new products like the Austin Lift and ambassador-led campaigns.