Question · Q4 2025
Peter Supino of Wolf Research inquired about the drivers behind Warner Music Group's successful market share gains over the past year, asking what the company is doing differently and requesting context on the performance of its flagship frontline labels.
Answer
CEO Robert Kyncl attributed the broad-based market share gains across flagship labels and regions to the effectiveness of WMG's strategy. He highlighted a 0.6% increase in U.S. market share year-on-year in Q4 2025 (Luminate), similar improvements in EMEA, LATAM, and APAC, and a 6 percentage point jump on Spotify's Top 200 in fiscal 2025. Kyncl emphasized focus on artist development, distribution, and catalog revitalization, citing successes like Buckingham Nicks, returning artists like Cardi B and Twenty One Pilots, and emerging stars like Alex Warren and Samber. He concluded that the playbook is working, with investment in key markets bearing fruit.