Question · Q2 2026
Phil Ng asked about the similarities and differences in the go-to-market strategy when marrying Hardie and AZEK, inquiring about new levers available with a larger entity and portfolio, such as rebates, ease of doing business, or pricing. He also asked for any noticeable shelf space wins for 2026. He then inquired about the 'On-the-wall cost' reduction pilot programs and training, asking how to think about scaling this opportunity and any aspirational targets for the next few years.
Answer
President of AZEK Residential Jon Skelly highlighted the shared culture and downstream focus on contractor conversions, noting the combined company now has the largest sales team. The opportunity is to service the entire exterior of the home with leading brands, making them more important to customers across all channels. CEO Aaron Erter stated they are scaling the 'On-the-wall cost' reduction programs in the back half, focusing on the Mid-Atlantic, Northeast, Carolinas, and Midwest for R&R, with a partnership with Boise. He believes this initiative can double ColorPlus volume and significantly increase the total addressable market.
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