Question · Q3 2025
Phillip Blee asked about the consumer response to SharkNinja's new hair and skin beauty products, their potential as giftable options for the holiday season, and the opportunity to expand skincare product availability beyond specialty beauty retailers. He also inquired about the potential to accelerate category availability in international markets, aligning it with U.S. offerings, now that supply chain diversification and inventory levels are stable, and the potential impact on the international segment.
Answer
CEO Mark Barrocas expressed excitement about the beauty segment, highlighting the strong momentum of Shark CryoGlow and the promising launch of Shark FacialPro Glow, indicating plans for broadened retail distribution beyond prestige channels for both hair and skincare products in 2026. He also explained that while inventory and global sourcing have impacted international rollout speed, marketing investment is an equally significant constraint, emphasizing the need for continued brand building and consumer education in newer markets.