Pratik Patel's questions to Dine Brands Global Inc (DIN) leadership • Q2 2025
Question
Pratik Patel of Barclays inquired about Applebee's strong Q2 performance, asking how the brand sustains operations with frequent menu changes on its 'two for $25' platform, what the optimal value mix is, and what learnings have been gathered on guest feedback and return intent.
Answer
John Peyton, CEO of Dine Brands Global, responded that the 'two for $25' platform is the core marketing strategy, with new entrees introduced quarterly after thorough testing to manage complexity. He noted the value mix was approximately 30% in Q2, slightly down from recent highs but still above historical levels. Peyton emphasized that the positive traffic growth itself is the strongest indicator of positive guest feedback and satisfaction with the new menu items.