Qi Chen's questions to Bilibili Inc (BILI) leadership • Q3 2024
Question
Qi Chen asked about the key drivers behind the strong 28% year-over-year advertising growth in Q3, the outlook for Q4 considering the macro environment, and the company's performance during the Double 11 festival.
Answer
COO Carly Li, with interpretation by Juliet Yang, attributed the robust growth to expanded ad inventory, optimization of the ad placement system, and the use of AIGC tools to improve efficiency. For Double 11, she noted that ad revenue grew nearly 50% YoY. Li acknowledged macro uncertainties but expressed confidence that Bilibili's advertising business would continue to grow faster than the industry average in Q4, driven by strong performance in verticals like games, e-commerce, and digital products.