Question · Q3 2025
Qianlei Fan from Morgan Stanley asked about the ongoing impact of the anti-involution policy on market pricing and the rationale behind ZTO's wide Q4 volume guidance, including specific near-term challenges. She also sought details on a recent regulatory consultation with ZTO regarding network management and its potential future implications.
Answer
Chairman and CEO Meisong Lai explained that the anti-involution policy, implemented since August, is driving rational price recovery and a shift from high-volume to high-quality development, expecting prices to stabilize above cost. He noted ZTO views this as an opportunity to invest in automation, prioritize network partner interests, and uphold compliance. CFO Huiping Yan added that the policy addresses excessive price competition, leading to a healthier industry structure. She confirmed the regulatory consultation, stating it aligns with the anti-involution policy and emphasizes high-quality development, serving as a reminder for internal optimization and strengthening service quality and network stability.
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