Rakesh Patel's questions to Deckers Outdoor Corp (DECK) leadership • Q4 2025
Question
Rakesh Patel questioned the rationale for guiding HOKA to low-double-digit growth versus a pre-tariff plan of mid-teens, asking if this was due to weakening wholesale orders or changing consumer behavior. He also asked about the U.S. go-to-market strategy for HOKA, particularly the increased focus on wholesale versus the long-term D2C priority.
Answer
CFO Steve Fasching clarified that wholesale order books remain strong, but the company is being cautious due to macroeconomic uncertainty and the unknown impact of future price increases on U.S. consumer demand. CEO Stefano Caroti reiterated the long-term goal of a 50/50 DTC/wholesale split. Fasching added that the current wholesale expansion is a strategic response to growing brand awareness and consumer desire to try new models in physical stores, which temporarily pressured D2C comps.