Question · Q2 2026
Randi Abada inquired about the headroom for fashion Average Unit Retail (AUR) growth, given the significant increase in lab-grown diamond (LGD) fashion pieces. She also asked for an update on the performance of other banners (Blue Nile, James Allen, Peoples, Diamonds Direct, Banter) and whether the current CapEx guidance represents a normalized run rate for future free cash flow purposes.
Answer
CEO J.K. Symancyk believes there's still runway for fashion AUR growth, especially with LGD fashion at 14% penetration, noting it expands the category rather than replacing existing items. COO and CFO Joan Hilson added that LGD fashion penetration doubled year-over-year and expects AUR to continue growing due to higher gold prices, LGD growth, lower promotions, and tariffs. Regarding other brands, J.K. Symancyk highlighted Blue Nile's momentum, James Allen's strategic repositioning, Peoples' strong performance, Diamonds Direct's operational scaling, and Banter's unique market dynamics. Joan Hilson stated the $145M-$160M CapEx is heavily weighted to real estate and isn't expected to be markedly different next year.