Question · Q4 2025
Randy asked about the progress and timing of CNH's targets to reduce Ag dealer owners by a third by 2030 and increase sales through dual-brand dealers, questioning if the progress would be linear or back-end loaded.
Answer
CEO Gerrit Marx stated that the advancement on multi-branding is steady, with a few significant deals in the near term followed by a long grind through the rest of the network. He cited a recent large deal in northeastern Germany converting a competitor's network to CNH multi-brand. Marx clarified that the goal is not to have all brands everywhere but to implement dual-branded dealerships where it makes strategic sense across North America, South America, and Europe, focusing on external competition rather than internal brand rivalry.
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