Ranqin Yu's questions to SUPER HI INTERNATIONAL HOLDING (HDL) leadership • Q4 2024
Question
Ranqin Yu from Goldman Sachs asked about the store opening plan for 2025, including potential new market entries, and inquired about the company's strategy for cultivating new brands beyond its core hot pot concept.
Answer
CFO Cong Qu detailed that the company has already opened several stores in 2025, has contracts signed for 10 new hot pot restaurants and 2 barbecue restaurants, and expects to open more stores in 2025 than in 2024. CEO Lijuan Yang added that under the 'Red Pomegranate' strategy, barbecue has been identified as a key secondary brand, with an initial focus on locations near existing high-quality stores in Southeast Asia.