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    Ranqin Yu • Goldman Sachs

    Ranqin Yu's questions to Super Hi International Holding Ltd (HDL) leadership

    Ranqin Yu's questions to Super Hi International Holding Ltd (HDL) leadership • Q4 2024

    Question

    Ranqin Yu from Goldman Sachs asked about the store opening plan for 2025, including potential new market entries, and inquired about the strategy for cultivating new brands, particularly the potential formats the company plans to explore.

    Answer

    CFO Cong Qu detailed that for 2025, the company has already opened several stores and has signed contracts for 10 new hot pot restaurants and 2 barbecue restaurants, with more in the pipeline, expecting to open more stores than in the previous year. CEO Lijuan Yang elaborated on the 'red Pomegranate' strategy, identifying barbecue as a key secondary brand format. The plan is to open these near existing high-quality stores to leverage traffic, with two barbecue locations already signed in Southeast Asia. The company is also exploring other Chinese-style sub-brands.

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    Ranqin Yu's questions to Super Hi International Holding Ltd (HDL) leadership • Q4 2024

    Question

    Ranqin Yu from Goldman Sachs asked about the store opening plan for 2025, including potential new market entries, and inquired about the company's strategy for cultivating new brands beyond its core hot pot concept.

    Answer

    CFO Cong Qu detailed that the company has already opened several stores in 2025, has contracts signed for 10 new hot pot restaurants and 2 barbecue restaurants, and expects to open more stores in 2025 than in 2024. CEO Lijuan Yang added that under the 'Red Pomegranate' strategy, barbecue has been identified as a key secondary brand, with an initial focus on locations near existing high-quality stores in Southeast Asia.

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