Question · Q4 2025
Reed Seay inquired about customer retention expectations for FirstFleet post-acquisition and sought clarification on the negative mix shift impacting one-way revenue per total mile, despite targeting higher-value niche freight.
Answer
Derek Leathers, Chairman and CEO, expressed high confidence in FirstFleet customer retention due to strong existing relationships, the dedicated model's stickiness, and Werner's ability to enhance services. He clarified that the negative mix shift in one-way revenue per total mile is due to a strategic focus on longer length of haul, team environments, and Mexico cross-border freight, which inherently have lower per-mile rates despite being higher-value services.
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