Reggie Smith's questions to Shopify Inc (SHOP) leadership • Q2 2025
Question
Reggie Smith from JPMorgan Chase & Co. asked about Shopify's pricing strategy, questioning if the company might introduce a la carte pricing for new product enhancements rather than bundling them.
Answer
President Harley Finkelstein reaffirmed the company's commitment to its GMV-based business model, where Shopify's success is tied to its merchants' success. He highlighted Commerce Components as a modular approach that allows large merchants to adopt individual products like Checkout or Shop Pay, serving as an on-ramp to the full platform, rather than a shift toward a la carte pricing for all services.