Question · Q2 2026
Reginald Smith asked if Affirm's expansion into new categories like home improvement, medical, and auto repair signals anything about its core retail BNPL business, how new verticals are chosen, and if there's any link between these moves and obtaining a bank charter.
Answer
Max Levchin, Founder and CEO of Affirm Holdings, stated that new categories are chosen based on consumer pull, often identified through Affirm Card usage. He explained that the goal is to be a universal acceptance mark, expanding to all online and offline doors, not signaling issues with the core business. He clarified that the bank charter is a long-term regulatory stability investment and not related to funding new categories in the short term.
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