Ren Benjamin's questions to Blueprint Medicines (BPMC) leadership • Q3 2024
Question
Asked for details on the new direct-to-patient initiatives, their impact on SG&A, how their success is measured, and alternative strategies for market growth.
Answer
The company is investing in direct-to-patient campaigns to activate patients now that a prescriber base is established. The goal is to educate patients on what's possible beyond just coping with the disease, and hearing from other patients is a key part of this strategy to continue driving the launch.