Question · Q4 2025
Renata Cabral asked if OXXO Brazil and Bara are now considered scalable platforms with durable economics or if they are still in a proof-of-concept phase. She also inquired about FEMSA's top two biggest opportunities for the next five years and where the company is allocating the most time.
Answer
CEO José Antonio Fernández Garza-Lagüera stated that Bara is more advanced and ready for hyperscaling, with a tailored value proposition and new distribution center, expecting faster unit growth. OXXO Brazil, while a São Paulo bet, is focusing on quality over quantity, aiming for 100 new stores in 2026 to mature processes before hypergrowth. He identified OXXO Mexico and Coca-Cola FEMSA Mexico as current priorities and motors of growth, with OXXO Brazil and Bara as exciting future opportunities. Juan Fonseca added that Bara is aspiring to grow by one-third in 2026, OXXO Brazil by 15%, and OXXO Mexico by less than 5%, reflecting varying stages of conviction and maturity.
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