Renata Fonseca Cabral Sturani's questions to Coca-Cola Femsa SAB de CV (KOF) leadership • Q1 2025
Question
Renata Cabral asked if volume weakness in Mexico could be related to anti-U.S. brand sentiment and questioned the significance of the Easter holiday calendar shift on volumes.
Answer
Executive Jorge Alejandro Pereda attributed the softness in Mexico to a combination of factors, including intense market competition, geopolitical tensions, and unfavorable weather, rather than specific brand sentiment. He clarified that the Easter calendar shift had a minimal impact on volumes, accounting for less than a 1% shift.