Renata Fonseca Cabral Sturani's questions to Ambev SA (ABEV) leadership • Q2 2024
Question
Renata Cabral inquired about the company's long-term strategic view for the core beer portfolio, as premium segments are growing faster. She asked if the core segment could regain strength or if the focus is shifting to innovation like non-alcoholic beer as the next major growth theme.
Answer
Executive Jean Neto outlined a multi-pronged strategy. The goal for the core segment is to grow in line with the total industry to maintain relevance. He emphasized the success of Budweiser in the core-plus segment and detailed a robust innovation pipeline focused on functionality (zero alcohol), health-consciousness (low-calorie), and beyond-beer categories to drive future growth.