Question · Q3 2025
Ric Prentiss inquired about the ARPU trends in streaming, both domestically and internationally, asking for a breakdown of near-term pressures and expectations for future growth. He also circled back to the monetization of IP, referencing a previous comparison to Disney's performance and asking for specific items that could help close the valuation gap and achieve increased value, even independently.
Answer
Jean-Briac Perrette, CEO and President of Global Streaming and Games, explained that U.S. ARPU would face near-term pressure for the next three quarters due to an affiliated party transaction reset and the rollout of ad-supported SKUs internationally, but expressed high confidence in returning to ARPU growth in the U.S. by the second half of 2026. He noted judicious ad monetization, planned price increases, and password-sharing enforcement as drivers for future ARPU upside. Gunnar Wiedenfels, CFO, detailed the improved franchise management, with a coordinated team overseeing content across the company, using Harry Potter and DC as examples of integrated monetization strategies from consumer products to gaming, aiming to pay dividends over many years.