Question · Q3 2025
Ricardo Alves from Morgan Stanley asked about the potential for further expansion of OXXO Mexico's gross margin, excluding U.S. proximity, and the key drivers for this growth compared to global convenience store businesses. He also inquired about the new CEO's strategic focus for Proximity's various regions over the next two to three years.
Answer
José Antonio Fernández Garza-Laguera, CEO of Fomento Económico Mexicano, explained that Mexico's unique market dynamics, strong CPG partnerships, and commercial income potential allow for continued gross margin growth, even while reinvesting some in affordability. Martin Arias, CFO, added that financial services income and OXXO's distinct value proposition against traditional trade contribute to higher margins, emphasizing a focus on maximizing value per category rather than a target gross margin. For Proximity's focus, José Antonio highlighted Mexico (store growth, breakfast/grocery share), Bara (expansion, private label), Brazil (accelerating growth), Colombia, and Europe (organic growth).
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