Rich [Analyst Name]'s questions to Netflix Inc (NFLX) leadership • Q3 2024
Question
Rich [Analyst Name] asked for a comprehensive update on the advertising business, including progress on scaling membership, monetization capabilities, programmatic partnerships, and the company's 'walled garden' strategy.
Answer
Gregory Peters (executive) reported strong ad-tier membership growth (up 35% QoQ) and progress toward critical scale in 2025. He detailed the roadmap for monetization, including the new ad server and partnerships with The Trade Desk and Google. Regarding a 'walled garden,' Peters stated Netflix will remain flexible but sees current partnerships as positive. Theodore Sarandos (Co-CEO) emphasized that hit shows create the valuable environment advertisers seek.