Rich [Analyst Name]'s questions to Netflix Inc (NFLX) leadership • Q3 2024
Question
Rich [Analyst Name] inquired about Netflix's pricing philosophy, the performance of recent price hikes, plan differentiation, and the removal of the Basic ad-free plan.
Answer
Gregory Peters (executive) explained the strategy is to add value first, then ask for more pay. Recent price hikes performed as expected. He stated the goal is to offer a range of plans without creating a 'choice tax,' and that removing the Basic plan in some markets has gone well, simplifying the offering.